SEO Promotion

SEO (Search Engine Optimization) is a technology for promoting a website in search results in order to receive traffic. It is based on the knowledge of resource ranking algorithms in the search results and the improvement of website criteria in order to bring it to the top of search results for the required keywords.

In simpler terms, as a result of high-quality SEO, the website rises in the search engine results, which means that traffic from visitors goes to the link to the promoted page, which will be the greater, the higher the position of such a link. Therefore, answering the question of what SEO optimization is, we can also say that it is one of the most effective technologies for attracting cheap traffic to the site.

The principle of work is very simple: the user enters a query that interests him, and the search engine builds a list of links to resources in a certain order. After that, the potential client gets acquainted with a brief description of the resource and goes to it, if it interested him. The higher such a link is in the results, the more likely the transition, since the user usually does not go beyond the first page of the search results.

SEO optimization involves performing a whole range of actions aimed at gaining authority with the target audience of the search engine.

• Definition of criteria that have the maximum impact on the ranking of the site in the search results and targeted work with the parameters of the resource that improve them.

• Formation of a relevant thematic core, grouping of words by topic and redistribution of the site structure.

• Internal and external search optimization of the resource.

• Working out the usability of the site and behavioral factors, which play an increasingly important role in assessing the quality of the resource by search engines.

• Continuous collection and analysis of statistics on user transitions to the site from the search engine and their actions directly on the resource.

• Correction of the promotion strategy based on the data analysis of the collected statistics and their dynamics.

SEO optimization and bringing the site to the required positions in the search results is a process that is significantly stretched out in time. The effect of the work begins to appear approximately 2-3 months after its start, and noticeable results will be noticeable in six months to a year.

However, faster results are also possible. The speed and success of optimization is influenced by a number of factors, including:

• The age of the domain and its existing rating in search engines;

• The level of competition in the company's field of activity;

• The quality of the project implementation both technically and informatively;

• Behavioral factors;

• High-quality optimization and competent compilation of the semantic core;

• Regular analysis of results to adjust the promotion strategy.