Logo

A logo is an illustration that a business places on its website, social media, and products. It is also used in advertising. But it is not just a pretty picture. A logo helps to convey the company's idea to the audience or stand out from the competition.

A logo performs several tasks:

• Attracts attention. A logo on products attracts the attention of potential buyers. This helps in the future when a person makes a purchase decision.

• Stands out from the competition. People remember a bright and unique logo that distinguishes a company's product from similar ones. Usually, the buyer chooses what they know.

• Helps in product promotion. The logo can be used in advertising and placed on the product itself, website, and social networks. This increases brand awareness.

• Protects property rights. You can register a trademark and thereby protect your logo from copying. This will help in the fight against competitors - if they want to use it for themselves, and also protect themselves from unfair advertising.

In order for a logo to help a company, it must:

1. Be unique

2. Stand out from the competition

3. Be associated with the company and the product

4. Be readable on any surface. Therefore, ideally there should be a full version and a simplified one.

5. Look good on black and white documents. This is important for cases where documents with a logo image are printed.

When creating a logo, it is important to remember that the logo is part of the company's corporate identity, that is, its visual design. Therefore, it should be consistent with the other parts of the brand's visual concept.

It is important that logo builds consumer trust. Brands without a logo are rarely seen these days. They give consumers the impression that the product is too new or low-quality, or that the seller is unreliable.

On the other hand, a recognizable logo that a company has used for many years says: "We have been on the market for a long time and you can trust us."

The Nestle brand began when German pharmacist Henri Nestle came up with a formula for infant milk powder. He understood that a new product could scare parents, so he created a logo that inspires trust. The basis for it was the family coat of arms, which depicts a nest with a bird feeding its chicks. Nestle began to apply a similar nest to all packaging. More than 100 years have passed, and now new products are regularly released under the Nestle brand. Many of them are in demand thanks to their recognizable logo.

Let Elite Club Realty help you design a powerful logo that builds trust, attracts attention, and sets you apart from the competition.