Social Media Marketing
SMM (Social Media Marketing) is a branch of marketing that focuses on promoting a brand or product through social media platforms.
SMM, like any form of advertising, aims to increase business profit. However, unlike traditional advertising, SMM results are not instantaneous. Users who visit social media accounts through advertising don't always make immediate purchases. Instead, they are more likely to start exploring the brand's content. Therefore, it's crucial for companies to maintain a consistent and high-quality presence on social media. Only then can they achieve satisfactory conversion rates.
SMM can be used to address the following tasks:
Increase traffic: Social media posts can be used to direct users to the official website, thereby increasing traffic. This is achieved by publishing article announcements and sharing information about promotions, along with a link to the website.
Increasing Loyalty
Demonstrate the inner workings: Photos or videos showing precision manufacturing, employees carefully assembling products, or a well-organized warehouse can build trust with your audience.
Share reviews: Positive testimonials from real people with photos or videos will convince viewers of your customer satisfaction.
Publish your portfolio and case studies: For example, "before and after" photos can visually demonstrate your team's professionalism.
3. Involving users. If followers participate in contests and polls, comment on posts and ask questions in direct messages, they feel an emotional connection with the brand. For this to happen, social media content must be useful, interesting, and evoke emotions.
4. Targeted advertising and influencer marketing are common methods to attract customers. However, free methods can also be effective: If a user follows an account for a long time and consistently receives useful or interesting information, they are highly likely to purchase the brand's product.
5. Building Brand Image: Social media is a convenient platform to convey brand values. For example, a company that encourages employee training and participates in charitable projects can showcase these initiatives by posting photos of employees at conferences or sharing stories about corporate volunteering at animal shelters.
Components of SMM
Social media marketing (SMM) consists of several key stages:
1. Market, competitor, and target audience analysis
2. SMM strategy development
3. Selection of posts for publication and creation of a content plan for a week, month, or year
4. Content creation: preparing texts, designing covers, shooting and editing videos
5. Community management: communicating with subscribers, organizing contests and other activities
6. Paid promotion: setting up targeted advertising and working with bloggers
7. Tracking performance: how the follower base is growing, which posts are attracting the audience, whether new customers are coming to the company, whether they are placing orders, how much money they are bringing in
The main difference between social media and any other communication channel is the minimal distance between a brand and a client. You can not only talk about product advantages and offer discounts or promotions, but also become part of your client's daily routine, create an emotional connection, and even befriend your audience.
People get involved in the content, they find it interesting to watch or read, so brand social media, with the right approach, doesn't cause rejection or resistance, unlike, for example, advertising banners or phone calls from company representatives.